« All Events

  • This event has passed.

Startup Weekend Sharing Session | The Basics of Brand Going Overseas – “Supply Chain Going Overseas”, September 24

September 24, 2022 @ 2:30 pm – 6:00 pm

The Chinese supply chain going overseas can be traced back to the “Silk Road” which was more than 2,000 years old. It started in the Western Han Dynasty. Zhang Qian sent an envoy to the Western Regions, starting from ancient Chang’an and connecting the three continents of Asia, Africa and Europe. Ancient commercial trade routes. The original role of the Silk Road was to transport silk, porcelain and other commodities produced in ancient China, and later it became the main road for economic, political, cultural and other exchanges between the East and the West.

When it comes to China’s global supply chain, the Silk Road has to be mentioned. The Silk Road is an ancient commercial trade route that began in the Western Han Dynasty with Zhang Qian’s mission to the West, starting from ancient Chang’an and linking the three continents of Asia, Africa and Europe. Originally intended to sell Chinese goods such as silk and porcelain to the West, it became the main road of exchange between the East and the West in many economic, political and cultural areas.

Going back to the present, after 40 years of reform and opening up, China has built a complete and huge manufacturing global supply chain system and global logistics system, with 41 major industrial categories, 207 medium categories, and 666 subcategories. Countries in all industrial categories in the industrial classification ; at the same time, among the top 10 ports in the world in terms of cargo throughput and container throughput, China has 8 and 7 seats respectively, and the advantages of international logistics supply chain continue to strengthen. In recent years, with the transformation from Made in China to Made in China, Chinese brands have begun to transform into high-quality products.

Back to the present, in the 40 years of reform and opening up, China has built a perfect and huge global supply chain system for manufacturing industries and a global logistics system, with 41 major industrial categories, 207 medium categories and 666 sub-categories, the only country in the world that has all the industrial categories in the United Nations Industrial Classification. At the same time, among the top 10 ports in the world in terms of cargo throughput and container throughput, China accounts for 8 and 7 of them respectively , and the advantages of the international logistics supply chain continue to grow. In recent years, along with the transformation from Made in China to Created in China, Chinese brands have begun to transform into boutique products.

In 2020 , the global supply chain will be severely impacted by the epidemic. In the post-epidemic era, with the competition in the Red Sea of ​​overcapacity in the domestic market, the expansion and extension of the product business of Chinese enterprises is the best choice for seeking new market opportunities. The concept of “branding overseas” has been recognized by more and more cross-border merchants and manufacturers, and they are all moving towards the goal of “brand globalization”. The time for Chinese companies to go overseas is ripe.

In the post-COVID 19 era, with the red ocean of competition from overcapacity in the domestic market, the expansion of Chinese companies’ product business abroad is now the obvious choice to seek new market opportunities. The concept of “branding abroad” has been recognised by more and more cross-border businesses and manufacturers, who are moving towards the goal of “brand globalisation”. The time is ripe for Chinese companies to go abroad.

But building a brand requires not only strategy and capital, but also time and good supply chain management, which cannot be accomplished overnight. Zhang Kuo, president of Alibaba International Station, pointed out in an interview that the process of “brand going overseas” can be summed up in three steps:

But building a brand requires not only strategy and funding, but also time and good supply chain management, and cannot be achieved overnight. Zhang Kuo, President of Alibaba International, has pointed out in an interview that the process of “branding abroad” can be summarized in three steps.

  • The first step is to make the supply chain go overseas, at least have the ability to produce products and transport them to their destinations.
  • The second step is to go overseas with the trademark. When overseas users use this product, they know that they are using your product.
  • The third step is the brand going overseas.
  • The first step is to have the ability to produce the product and ship it to its destination.
  • The second step is for the overseas user to use the product and know that he is using your product.
  • The third step is to take the brand abroad.

In other words, brands must first do a good job in supply chain management when going overseas. A complete cross-border e-commerce supply chain runs through the entire product life cycle, including raw material procurement, product development and production, supplier selection and deployment, logistics and transportation, warehousing and stocking, marketing drainage, and brand maintenance. Information flow, cargo flow and capital flow.

The first step for brands to go abroad is to do a good job in supply chain management. A complete cross-border supply chain runs through the entire life cycle of a product, including raw material procurement, product development and production, supplier selection and deployment , logistics and transportation, storage and stocking, marketing and attraction, brand maintenance, etc. It can be divided into three major sections: the product flow, the information flow, and the finances flow.

Introduction of “Supply Chain Going Overseas” Sharing Session 

 China ’s S upply Chain Going Abroad 

This issue of Startup Weekend Sharing Session – Supply Chain Going Overseas is the first series of the “Brand Going Overseas” series (announced in advance, the next sharing session will be the second series, discussing the brand going overseas), we have invited 5 people who have more than 10 years of supply chain experience Traders with overseas experience, they will take you to discuss and share from 4 different dimensions:

  1. 1.   How to build the ability of the supply chain to go overseas from the fields of design, supply chain management, information access, logistics and financing, and lay a solid blueprint for the brand to go overseas.
  2. 2. The current “challenges   ” and ” opportunities ” of Chinese companies’ supply chains going overseas

This seminar – Supply Chain Going Aboard is the first issue of the “China Brand Going Aboard” series (announced in advance, the next sharing session will discussing the China brand going aboard). We have invited 5 people who have more than 10 years of international supply chain experience, they will share and discuss with you from 4 different dimensions:
1. How to build up the capability of supply chain going abroad in the areas of design, supply chain management, information exchange, logistics and financing to lay a solid foundation for brands going abroad.2. The “Challenges” and “Opportunities” of Chinese companies’ supply chain going abroad

Speakers (Names Not Listed In Order)

Andy

  • He has led the team to win many design awards such as Red Dot /IF/ Red Star / Internet +/ Most Successful Design, as well as a number of invention and utility model patents. The Ministry of Education’s first batch of virtual teaching and research room project “Design Theory and Integrated Innovation Course” shared classroom lecturers (industrial design teachers from various universities across the country share and exchange online classrooms) and design practice guidance experts, and became a member of many universities and research groups and enterprises. expert consultant
  • Graduated from Nanchang Aviation University majoring in mechanical ( mold ) design and manufacturing, with 20 years of experience in product research and development, industrial design & structural design, project management and technology management. Have unique knowledge and insights on creative design, new technology, CMF , product planning, marketing, branding, etc.
  • The founder of Ewing Innovation, the co-founder of BOYI Medical
  • He led the team to win many design awards such as Red Dot/IF/Red Star/Internet+/Most Successful Design and a number of invention and utility model patents.
  • The first batch of virtual Teaching and Research Office project of the Ministry of Education “Design Theory and Integration Innovation Course” shared classroom lecturer (industrial design teachers from colleges and universities in China share and exchange online classroom) and design practice guidance expert, and become a member of many universities and several research groups and enterprise expert consultant
  • Graduated from Nanchang Hangkong University, majoring in mechanical (mold) design and manufacturing. 20 years of experience in product development, industrial design & mechanical design, project management, and technical management.

Kun Xiang

  • In 2013 , Eckstein GmbH was established to provide supply chain services for tens of thousands of enterprises and R&D institutions in Europe.
  • In 2019 , Shenzhen Hartz Supply Chain Software was established to develop the supply chain software system. Now it is committed to providing channel + software service integration solutions to help China’s parts and components industry enter the core supply chain of overseas enterprises.
  • Founder of the company Eckstein in Germany
  • Founder of Harz Supply Chain Software in Shenzhen
  • Xiang founded the company Eckstein in 2013, providing supply chain services to tens of thousands of companies and R&D institutes in Europe. 2019, he founded Shenzhen Harz Supply Chain Software, developing supply chain software systems. Now he is committed to providing Channel Software service integration solutions to help the Chinese parts industry enter the core supply chain of overseas companies.

Derek Dai

  • Former Industry Manager of Global Sources, General Manager of Made in China South China
  • More than 20 years of experience in cross-border B2B, cross-border B2C industry, cross-border e-commerce and logistics hardcore, serving nearly 5,000 companies of various types, proficient in overseas marketing strategies, good at cross-border supply chain and logistics supply chain operations manage.
  • He was the manager of Global Sources and the general manager of Made in China South.
  • Over 20 years of experience in cross-border B2B and B2C industries, and has served nearly 5,000 companies of all types. Proficient in overseas marketing strategies and good at cross-border supply chain and logistics supply chain operation management.

Ken Hsu

  • With more than 6 years of experience in business operations and co-sponsorship chain integration . Crowd Pop Marketing has helped many Asian companies successfully build brands overseas through crowdfunding , and helped different brands raise a total of more than 8 million US dollars in 4 years .
  • He has served as an entrepreneurial mentor for many universities and incubators such as Southern University of Science and Technology , Tsinghua University Shenzhen Branch , Renmin University , Australia-China Zhiyuan , and Gonghe Space .
  • Master of Economics, Renmin University of China, Master of Computer Science and Technology , Tsinghua University , Bachelor of Economics, Calgary , Canada .
  • Over 6 years of experience in commercial operations and supply chain integration. He has helped many Asian companies to build their brands overseas by using crowdfunding and raised over 8 million USD for his clients in the past 4 years.
  • He has served as a mentor for several universities and incubators, including Southern University of Science and Technology, Tsinghua University Shenzhen, Renmin University, Macao-China incubator, and Gonghe Space.
  • Master degree in Economics from Renmin University of China, Master degree in Computer Science and Technology from Tsinghua University, Bachelor of Economics from university of Calgary, Canada.

Event Highlight

Participate in this event to get :

  • Understand the supply chain ” challenges ” and ” opportunities ” of Chinese companies going overseas
  • Learn how companies can build supply chain capabilities from 4 dimensions and successfully go overseas
  • Find a supply chain partner with the ability to go overseas
  • Links to innovators, potential customers, industry partners and investors offering overseas
  • Learn how you can participate in and support the development of industries in the overseas field

What you can get from this seminar:

  • Understand the supply chain “Challenges” and “Opportunities” for Chinese companies going abroad.
  • Learn how companies can build supply chain capabilities from 4 dimensions to successfully go overseas
  • Find partners with the ability to go abroad
  • Connect with innovators, potential customers, industry partners and investors in the field of supply chain going abroad.
  • Learn how you can participate in.

 Date,  Venue and Schedule 

  • Time: 2:30-5:30pm, September 24th, 2022
  • Venue : iMakerbase hardware accelerator, 1st Floor , Building A2, Hangcheng Information Port, Hangcheng Road , Baoan District, Shenzhen
  • Language: Chinese

iMakerbase hardware accelerator

st Floor , Building A2, Hangcheng Information Port, Hangcheng Road , Baoan District
Shenzhen,

Related Events

Post your own events for free on the largest event calendar in Shenzhen, China and the Greater Bay Area. Access hundreds of thousands of people browsing our sites and get a chance to be featured on our WeChat, Facebook, Meetup and other social media channels.