Interwine commits to organize a professional exhibition that will influence the greater Bay Area and China wine industry. With 15,000 square meters exhibition area, the 29th Interwine will exhibit wine and spirits products from more than 30 countries/regions around the world. Exhibiting range includes wine, whiskey, brandy/cognac, Chinese Baijiu, sake, craft beer, RTD, fruit wine and other popular or raising categories.
The national pavilions have always been the highlight of the Interwine. This will continue in the 29th edition. We will welcome the official German pavilion organized by the German Federal Ministry of Food and Agriculture (BMEL) and supported by the German Wine Institute (DWI), and the official Japanese pavilion organized by the Japan External Trade Organization.
At the same time, the pavilion of Italy, France and Chile, which are the three leading countries in the Chinese wine market, will remain their large scale, together with the pavilions of Spain, Portugal, Greece and other countries, to fully demonstrate the terroir and the charm of wines of each country/region.
Please find out below some of the main countries pavilion!
To better exhibit the current hot categories in Chinese market, Interwine will set up several theme areas, including: the ABBBC Italian wine area, the organic wine and natural wine area, the WhiskyExpo zone, the low alcohol trendy drinks area, and the 90+ awarded wine area, fully exploring the market potential of different wine and spirits segment.
New Product Launch
As the first professional wine exhibition in Asia in 2023, this fair is positioned as a platform for the launch of new products in the new year, helping global wine regions and wineries to seize the market opportunity at the beginning of 2023! Whether it’s traditional wineries releasing new products, new companies releasing new brands, or wine regions releasing new concepts and ideas, they will all be displayed at this event!
The Special Economic Zone
Shenzhen is a special economic zone and a national economic center in China. It is located in south China and connected with Hong Kong. It is one of the four central cities in the Guangdong-Hong Kong-Macao Greater Bay Area, a national logistics hub, an international comprehensive transportation hub, and one of the three national financial centers in China.
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