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2023 Shenzhen New Year’s Eve Must-Punch Card! Come to Happy Coast and light up your “Super New Year”!
February 3 All day
As a benchmark project of cultural, tourism, business and entertainment complex under OCT, Happy Coast continues to make efforts on the road of exploring “culture and art activate traditional culture”. In 2019, Happy Coast created the festive IP “Super New Year” for the first time with a super-commercial thinking, aiming to use the traditional Chinese New Year celebration as a cultural factor, link festival emotions, combine art, fashion, creation and humanistic traditions, and create a new consumption experience The interactive space opens the literary and artistic dialogue between “super-festival” and “super-commercial”.
At the end of this month, the fourth Happy Coast Super New Year will kick off, bringing a new round of Chinese New Year experience to the public.
“Welcome to the New Year” will last from December 23, 2022 to February 5, 2023. During the period between New Year’s Day and the Spring Festival, it will bring five traditional and renewed experience scenes, a super lantern show, 3 new art works, 13 Art parade, 2 workshops and merchant linkage experience and other diverse contents.