The Chinese supply chain going overseas can be traced back to the “Silk Road” which was more than 2,000 years old. It started in the Western Han Dynasty. Zhang Qian sent an envoy to the Western Regions, starting from ancient Chang’an and connecting the three continents of Asia, Africa and Europe. Ancient commercial trade routes. The original role of the Silk Road was to transport silk, porcelain and other commodities produced in ancient China, and later it became the main road for economic, political, cultural and other exchanges between the East and the West.
When it comes to China’s global supply chain, the Silk Road has to be mentioned. The Silk Road is an ancient commercial trade route that began in the Western Han Dynasty with Zhang Qian’s mission to the West, starting from ancient Chang’an and linking the three continents of Asia, Africa and Europe. Originally intended to sell Chinese goods such as silk and porcelain to the West, it became the main road of exchange between the East and the West in many economic, political and cultural areas.
Going back to the present, after 40 years of reform and opening up, China has built a complete and huge manufacturing global supply chain system and global logistics system, with 41 major industrial categories, 207 medium categories, and 666 subcategories. Countries in all industrial categories in the industrial classification ; at the same time, among the top 10 ports in the world in terms of cargo throughput and container throughput, China has 8 and 7 seats respectively, and the advantages of international logistics supply chain continue to strengthen. In recent years, with the transformation from Made in China to Made in China, Chinese brands have begun to transform into high-quality products.
Back to the present, in the 40 years of reform and opening up, China has built a perfect and huge global supply chain system for manufacturing industries and a global logistics system, with 41 major industrial categories, 207 medium categories and 666 sub-categories, the only country in the world that has all the industrial categories in the United Nations Industrial Classification. At the same time, among the top 10 ports in the world in terms of cargo throughput and container throughput, China accounts for 8 and 7 of them respectively , and the advantages of the international logistics supply chain continue to grow. In recent years, along with the transformation from Made in China to Created in China, Chinese brands have begun to transform into boutique products.
In 2020 , the global supply chain will be severely impacted by the epidemic. In the post-epidemic era, with the competition in the Red Sea of overcapacity in the domestic market, the expansion and extension of the product business of Chinese enterprises is the best choice for seeking new market opportunities. The concept of “branding overseas” has been recognized by more and more cross-border merchants and manufacturers, and they are all moving towards the goal of “brand globalization”. The time for Chinese companies to go overseas is ripe.
In the post-COVID 19 era, with the red ocean of competition from overcapacity in the domestic market, the expansion of Chinese companies’ product business abroad is now the obvious choice to seek new market opportunities. The concept of “branding abroad” has been recognised by more and more cross-border businesses and manufacturers, who are moving towards the goal of “brand globalisation”. The time is ripe for Chinese companies to go abroad.
But building a brand requires not only strategy and capital, but also time and good supply chain management, which cannot be accomplished overnight. Zhang Kuo, president of Alibaba International Station, pointed out in an interview that the process of “brand going overseas” can be summed up in three steps:
But building a brand requires not only strategy and funding, but also time and good supply chain management, and cannot be achieved overnight. Zhang Kuo, President of Alibaba International, has pointed out in an interview that the process of “branding abroad” can be summarized in three steps.
In other words, brands must first do a good job in supply chain management when going overseas. A complete cross-border e-commerce supply chain runs through the entire product life cycle, including raw material procurement, product development and production, supplier selection and deployment, logistics and transportation, warehousing and stocking, marketing drainage, and brand maintenance. Information flow, cargo flow and capital flow.
The first step for brands to go abroad is to do a good job in supply chain management. A complete cross-border supply chain runs through the entire life cycle of a product, including raw material procurement, product development and production, supplier selection and deployment , logistics and transportation, storage and stocking, marketing and attraction, brand maintenance, etc. It can be divided into three major sections: the product flow, the information flow, and the finances flow.
Introduction of “Supply Chain Going Overseas” Sharing Session
China ’s S upply Chain Going Abroad
This issue of Startup Weekend Sharing Session – Supply Chain Going Overseas is the first series of the “Brand Going Overseas” series (announced in advance, the next sharing session will be the second series, discussing the brand going overseas), we have invited 5 people who have more than 10 years of supply chain experience Traders with overseas experience, they will take you to discuss and share from 4 different dimensions:
This seminar – Supply Chain Going Aboard is the first issue of the “China Brand Going Aboard” series (announced in advance, the next sharing session will discussing the China brand going aboard). We have invited 5 people who have more than 10 years of international supply chain experience, they will share and discuss with you from 4 different dimensions:
1. How to build up the capability of supply chain going abroad in the areas of design, supply chain management, information exchange, logistics and financing to lay a solid foundation for brands going abroad.2. The “Challenges” and “Opportunities” of Chinese companies’ supply chain going abroad
Andy
Kun Xiang
Derek Dai
Ken Hsu
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